Vendor paid advertising

In a competitive property market, vendors are adopting smarter ways to finance their marketing—and it’s changing the game.

Simply listing a property online no longer cuts through in today’s real estate market. With campaigns becoming more sophisticated and vendor expectations rising, the financial exposure for agents is also increasing. One response to this shift has been the growing use of deferred payment solutions, which allow vendors to fund high-quality marketing campaigns without paying upfront. Vinay Singh, Head...